Compare the value of organic traffic gained against the SEO investment made.
Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS. A SEO programme can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.
SEO ROI
ROI = (Value of organic traffic gained − Total SEO investment) ÷ Total SEO investment × 100
ROI = (Value of organic traffic gained − Total SEO investment) ÷ Total SEO investment × 100 Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS.
A SEO programme can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.
This calculator takes 2 inputs: Value of organic traffic gained, Total SEO investment. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.