Divide your revenue by total addressable market revenue to get market share.
The market share is the share of total market revenue that your revenue represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Market Share
Market Share = Your revenue ÷ Total market revenue × 100
Market Share = Your revenue ÷ Total market revenue × 100 The market share is the share of total market revenue that your revenue represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Your revenue, Total market revenue. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.