Divide your brand mentions by total category mentions to get share of voice.
The share of voice is the share of total category mentions that your brand mentions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Share of Voice
Share of Voice = Your brand mentions ÷ Total category mentions × 100
Share of Voice = Your brand mentions ÷ Total category mentions × 100 The share of voice is the share of total category mentions that your brand mentions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Your brand mentions, Total category mentions. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.