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Marketing ROI Calculator

Measure the profit a marketing programme returns against its total cost, as a percentage and a multiple.

About Marketing ROI Calculator

Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS. A campaign can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.

Formula

Marketing ROI

ROI = (Revenue attributed to marketing − Total marketing cost) ÷ Total marketing cost × 100

Revenue attributed to marketing
Value returned by the campaign
Total marketing cost
Total cost invested

Worked example

With the default values below, Marketing ROI Calculator returns Return on Investment of 300.00%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Revenue attributed to marketingminimum 0
480,000
Total marketing costminimum 0
120,000

Results

Return on Investment
300.00%
Net Return
$360,000.00
Return Multiple
4.00
Revenue Needed to Break Even
$120,000.00
Verdict
Profitable — every unit spent returned 4 back

Step by step

  1. 1Values used
  2. 2Marketing ROI
  3. 3Return on Investment= 300.00
  4. 4Net Return= 360,000.00
  5. 5Return Multiple= 4.00
  6. 6Revenue Needed to Break Even= 120,000.00
  7. 7Verdict= Profitable — every unit spent returned 4 back

Assumptions and limits

  • The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Marketing ROI calculated?

ROI = (Revenue attributed to marketing − Total marketing cost) ÷ Total marketing cost × 100 Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS.

Why does Marketing ROI matter?

A campaign can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.

What values do I need to enter?

This calculator takes 2 inputs: Revenue attributed to marketing, Total marketing cost. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.

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