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Content ROI Calculator

Compare the revenue content generates against what it cost to produce and promote.

About Content ROI Calculator

Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS. A content programme can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.

Formula

Content ROI

ROI = (Revenue attributed to content − Content production and promotion cost) ÷ Content production and promotion cost × 100

Revenue attributed to content
Value returned by the content programme
Content production and promotion cost
Total cost invested

Worked example

With the default values below, Content ROI Calculator returns Return on Investment of 300.00%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Revenue attributed to contentminimum 0
180,000
Content production and promotion costminimum 0
45,000

Results

Return on Investment
300.00%
Net Return
$135,000.00
Return Multiple
4.00
Revenue Needed to Break Even
$45,000.00
Verdict
Profitable — every unit spent returned 4 back

Step by step

  1. 1Values used
  2. 2Content ROI
  3. 3Return on Investment= 300.00
  4. 4Net Return= 135,000.00
  5. 5Return Multiple= 4.00
  6. 6Revenue Needed to Break Even= 45,000.00
  7. 7Verdict= Profitable — every unit spent returned 4 back

Assumptions and limits

  • The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Content ROI calculated?

ROI = (Revenue attributed to content − Content production and promotion cost) ÷ Content production and promotion cost × 100 Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS.

Why does Content ROI matter?

A content programme can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.

What values do I need to enter?

This calculator takes 2 inputs: Revenue attributed to content, Content production and promotion cost. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.

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