Measure the return on money spent on advertising.
Advertising ROI subtracts the spend from the revenue it produced, while ROAS reports the gross multiple without deducting the original spend. A shiny ROAS can still fail once product cost and overhead are counted, so ROI is the number that tells whether paid campaigns actually pay.
Advertising ROI
ROI = (ad revenue - ad spend) / ad spend x 100
ROI = (ad revenue - ad spend) / ad spend x 100 Advertising ROI subtracts the spend from the revenue it produced, while ROAS reports the gross multiple without deducting the original spend.
A shiny ROAS can still fail once product cost and overhead are counted, so ROI is the number that tells whether paid campaigns actually pay.
This calculator takes 2 inputs: Ad spend, Revenue from ads. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.