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Conversion Target

Find the conversion rate your traffic needs to hit a target.

About Conversion Target

The sales target is divided across visitors to get the conversion rate required to reach it. Comparing required versus current CVR shows whether the fix is more traffic or a better converting funnel.

Formula

Conversion Target

Needed CVR = sales target / visitors x 100

CVR
Share of visitors that convert into customers

Worked example

With the default values below, Conversion Target returns Needed Conversion Rate of 2.50%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Monthly visitorsminimum 1
10,000
Sales target
250
Current conversionaccepts 0–40 %
2 %

Results

Needed Conversion Rate
2.50%
Current Sales
200
Sales Gap
50

Step by step

  1. 1Values used
  2. 2Conversion Target
  3. 3Needed Conversion Rate= 2.50
  4. 4Current Sales= 200
  5. 5Sales Gap= 50

Assumptions and limits

  • The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Conversion Target calculated?

Needed CVR = sales target / visitors x 100 The sales target is divided across visitors to get the conversion rate required to reach it.

Why does Conversion Target matter?

Comparing required versus current CVR shows whether the fix is more traffic or a better converting funnel.

What values do I need to enter?

This calculator takes 3 inputs: Monthly visitors, Sales target, Current conversion. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.

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Conversion Target – Calculate Needed Conversion Rate