Combine likes, comments, shares and saves into one engagement rate against reach.
The engagement rate is the share of accounts reached that likes, comments, shares and saves combined represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Social Media Engagement
Engagement Rate = Likes, comments, shares and saves combined ÷ Accounts reached × 100
Engagement Rate = Likes, comments, shares and saves combined ÷ Accounts reached × 100 The engagement rate is the share of accounts reached that likes, comments, shares and saves combined represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Likes, comments, shares and saves combined, Accounts reached. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.