Assess an influencer by engagement rate against follower count before agreeing a fee.
The engagement rate is the share of follower count that average interactions per post represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Influencer Engagement
Engagement Rate = Average interactions per post ÷ Follower count × 100
Engagement Rate = Average interactions per post ÷ Follower count × 100 The engagement rate is the share of follower count that average interactions per post represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Average interactions per post, Follower count. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.