Divide total interactions by reach or followers to get the engagement rate platforms are judged on.
The engagement rate is the share of followers or reach that total interactions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Engagement Rate
Engagement Rate = Total interactions ÷ Followers or reach × 100
Engagement Rate = Total interactions ÷ Followers or reach × 100 The engagement rate is the share of followers or reach that total interactions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Total interactions, Followers or reach. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.