Work out stream revenue estimate instantly with clear inputs, formula shown and shareable results.
Subscription income assumes the standard streamer share of about 2.50 per tier one sub; ad income takes two impressions per viewer hour and applies the CPM with a 55% revenue share. Subscriptions dominate at small scale because ad revenue only becomes material once concurrent viewers reach the thousands.
Subscription revenue
subs x streamer share per sub
Ad revenue
viewers x hours x impressions per viewer hour / 1000 x CPM x revenue share
subs x streamer share per sub. Subscription income assumes the standard streamer share of about 2.50 per tier one sub; ad income takes two impressions per viewer hour and applies the CPM with a 55% revenue share.
Subscriptions dominate at small scale because ad revenue only becomes material once concurrent viewers reach the thousands.
Enter average concurrent viewers, paying subscribers, hours streamed per month, advertising cpm. The defaults shown are a realistic worked example — swap in your own figures to get a result you can use.