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Subscription Churn Revenue

Free Subscription Churn Revenue calculator with clear step-by-step results.

About Subscription Churn Revenue

Simulates the subscriber base month by month, losing a percentage to churn and adding new signups. The steady-state ceiling - new subscribers divided by churn rate - is the figure that matters most: it is the size the business converges to regardless of how long you wait.

Formulas

Monthly progression

Subscribers = previous x (1 - churn) + new subscribers

Steady-state ceiling

Ceiling = new subscribers per month / monthly churn rate

Worked example

With the default values below, Subscription Churn Revenue returns Revenue lost to churn over the period of $58,805.36. Change any input above and every figure here is recalculated in your browser.

Inputs used

Current subscribersminimum 0
4,200
Average monthly priceminimum 0 $
24 $
Monthly churn rateaccepts 0–50 %
4.5 %
New subscribers per monthminimum 0
260
Months to projectaccepts 1–60
12

Results

Revenue lost to churn over the period
$58,805.36
Projected monthly recurring revenue
$116,874.64
Current monthly recurring revenue
$100,800.00
Steady-state subscriber ceiling
5,778 subscribers

Step by step

  1. 1Values used
  2. 2Monthly progression
  3. 3Steady-state ceiling
  4. 4Revenue lost to churn over the period= $58,805.36
  5. 5Projected monthly recurring revenue= $116,874.64
  6. 6Current monthly recurring revenue= $100,800.00
  7. 7Steady-state subscriber ceiling= 5,778 subscribers

Assumptions and limits

  • The result is derived only from the 5 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

Why does a churn ceiling exist?

Because churn scales with the base while acquisition does not. At 4.5% churn and 260 new subscribers a month, the base cannot exceed about 5,800 no matter how long you run.

What churn rate is healthy?

Below 1% monthly for enterprise contracts, 3-5% for consumer subscriptions and 5-7% for low-price impulse products. Reducing churn raises the ceiling faster than raising acquisition.

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Subscription Churn Revenue | Calcrivo