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Cross Sell Revenue

Free Cross Sell Revenue calculator with clear step-by-step results.

About Cross Sell Revenue

Sizes the revenue a cross-sell adds to an existing customer base. Attach rate converts the base into buyers, repeat frequency turns a single purchase into annual revenue, and the per-customer figure is what makes the offer comparable against other uses of the same placement.

Formulas

Cross-sell revenue

Revenue = base x attach rate x price x purchases per year

Revenue per customer

Per customer = total cross-sell revenue / customers in the base

Worked example

With the default values below, Cross Sell Revenue returns Annual cross-sell revenue of $31,200.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Customers offered the cross-sellminimum 0
5,000
Attach rateaccepts 0–100 %
8 %
Price of the cross-sold itemminimum 0 $
39 $
Gross margin on the cross-sellaccepts 0–100 %
55 %
Repeat purchases per yearaccepts 0.1–24
2

Results

Annual cross-sell revenue
$31,200.00
Customers who attach the item
400
Gross profit from the cross-sell
$17,160.00
Revenue per customer in the base
$6.24

Step by step

  1. 1Values used
  2. 2Cross-sell revenue
  3. 3Revenue per customer
  4. 4Annual cross-sell revenue= $31,200.00
  5. 5Customers who attach the item= 400
  6. 6Gross profit from the cross-sell= $17,160.00
  7. 7Revenue per customer in the base= $6.24

Assumptions and limits

  • The result is derived only from the 5 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or fees or charges into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

What is a good attach rate?

Five to fifteen percent is typical for a relevant accessory shown at checkout. Category-adjacent recommendations in email or account pages usually land lower, at one to five percent.

Should I use gross or contribution margin?

Gross margin here. If the cross-sell needs its own picking, packing or support effort, subtract that separately before judging the offer.

Related Calculators

Cross Sell Revenue – Calculate Annual cross-sell revenue