Test a campaign's profit after returns and handling costs.
Campaign success is judged on net profit after returned revenue, campaign spend and the cost of handling those returns are all deducted. A campaign that looks profitable on gross revenue often loses money once returns and ad costs land, so this test makes winners and losers obvious.
Campaign Profit Test
Campaign profit = revenue - returns - campaign cost - return handling
Campaign profit = revenue - returns - campaign cost - return handling Campaign success is judged on net profit after returned revenue, campaign spend and the cost of handling those returns are all deducted.
A campaign that looks profitable on gross revenue often loses money once returns and ad costs land, so this test makes winners and losers obvious.
This calculator takes 4 inputs: Campaign revenue, Campaign cost, Returns rate, Return handling cost of returned value. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.