Measure the return on a QR-driven campaign from scans, conversion and the revenue that followed.
Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS. A QR campaign can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.
QR Code Campaign ROI
ROI = (Revenue from QR-driven conversions − Campaign production and media cost) ÷ Campaign production and media cost × 100
ROI = (Revenue from QR-driven conversions − Campaign production and media cost) ÷ Campaign production and media cost × 100 Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS.
A QR campaign can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.
This calculator takes 2 inputs: Revenue from QR-driven conversions, Campaign production and media cost. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.