Track what share of customers refer someone else, the engine behind organic growth.
The referral rate is the share of total customers that customers who referred someone represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Customer Referral Rate
Referral Rate = Customers who referred someone ÷ Total customers × 100
Referral Rate = Customers who referred someone ÷ Total customers × 100 The referral rate is the share of total customers that customers who referred someone represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Customers who referred someone, Total customers. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.