Divide single-page sessions by total sessions to get bounce rate, where lower is better.
The bounce rate is the share of total sessions that sessions that left without interacting represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where lower is better.
Bounce Rate
Bounce Rate = Sessions that left without interacting ÷ Total sessions × 100
Bounce Rate = Sessions that left without interacting ÷ Total sessions × 100 The bounce rate is the share of total sessions that sessions that left without interacting represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where lower is better.
This calculator takes 2 inputs: Sessions that left without interacting, Total sessions. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.