Measure the share of issued coupons actually redeemed, the key input to promotion forecasting.
The redemption rate is the share of coupons issued that coupons redeemed represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Coupon Redemption Rate
Redemption Rate = Coupons redeemed ÷ Coupons issued × 100
Redemption Rate = Coupons redeemed ÷ Coupons issued × 100 The redemption rate is the share of coupons issued that coupons redeemed represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Coupons redeemed, Coupons issued. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.