Estimate a fair influencer fee from follower count, engagement rate and a target cost per engagement.
Pricing on engagements rather than followers rewards genuine audiences and prices out bought ones. Usage rights and exclusivity are separate commercial terms and are added as an uplift because they extend the value well beyond the original post. Follower count is the easiest influencer metric to inflate; engagement-based pricing is what protects a budget from paying for an audience that does not exist.
Influencer Rate
Fee per post = followers × engagement rate × target cost per engagement
Fee per post = followers × engagement rate × target cost per engagement Pricing on engagements rather than followers rewards genuine audiences and prices out bought ones. Usage rights and exclusivity are separate commercial terms and are added as an uplift because they extend the value well beyond the original post.
Follower count is the easiest influencer metric to inflate; engagement-based pricing is what protects a budget from paying for an audience that does not exist.
This calculator takes 5 inputs: Follower count, Average engagement rate, Target cost per engagement, Posts included in the deal, Uplift for usage rights and exclusivity. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.