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Quality Score Impact Calculator

Work out quality score impact instantly with clear inputs, formula shown and shareable results.

About Quality Score Impact Calculator

Ad rank is bid multiplied by quality score, and the price paid is the rank needed to beat the next advertiser divided by your own quality score. A higher score therefore both improves position and lowers the price paid for it.

Formula

Auction mechanics

Ad rank = bid × quality score; actual CPC = competitor ad rank / your quality score

Worked example

With the default values below, Quality Score Impact Calculator returns Actual Cost Per Click of $5.01. Change any input above and every figure here is recalculated in your browser.

Inputs used

Quality Score Out Of 10accepts 1–10
7
Your Maximum Bidminimum 0
60
Competitor Ad Rankaccepts 1–1,000
35
Competitor Quality Scoreaccepts 1–10
6

Results

Actual Cost Per Click
$5.01
Your Ad Rank
420.00
Saving Versus An Average Quality Score
$2.00
Auction Position
Ranking above the competitor

Step by step

  1. 1Values used
  2. 2Auction mechanics
  3. 3Actual Cost Per Click= 5.01
  4. 4Your Ad Rank= 420.00
  5. 5Saving Versus An Average Quality Score= 2.00
  6. 6Auction Position= Ranking above the competitor

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

Why does quality score cut cost?

Because the platform divides the required rank by your score, so a better score buys the same position for less.

What drives the score?

Expected click-through rate, ad relevance to the query, and landing page experience.

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