Work out ad revenue from views instantly with clear inputs, formula shown and shareable results.
Display revenue is pageviews multiplied by ad units and fill rate, priced per thousand impressions. Revenue per thousand pageviews is the metric to track, since it combines all three levers into one comparable figure.
Display revenue
Impressions = pageviews × ad units × fill rate; revenue = impressions/1000 × CPM
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Up to a point. Beyond it, viewability and page speed fall, dragging both rates and traffic down.
Because not every impression finds a buyer, particularly in low-demand geographies and seasons.