Work out net promoter score instantly with clear inputs, formula shown and shareable results.
The net promoter score is the percentage of promoters less the percentage of detractors, with passives counted in the base but not the numerator. It ranges from −100 to +100 and is a relative benchmark rather than a percentage.
Net promoter score
NPS = (promoters - detractors) / total responses × 100
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because they neither recommend nor criticise, so they dilute the score without contributing to it.
It varies enormously by industry. Compare against your own trend and sector peers, not an absolute target.