Divide transactions by store visitors to get the conversion rate of physical retail traffic.
The conversion rate is the share of store visitors that transactions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Retail Conversion Rate
Retail Conversion Rate = Transactions ÷ Store visitors × 100
Retail Conversion Rate = Transactions ÷ Store visitors × 100 The conversion rate is the share of store visitors that transactions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Transactions, Store visitors. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.