Average Order Value Calculator
Divide revenue by orders to get AOV, the lever that moves profitability fastest in retail.
About Average Order Value Calculator
The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median. The order value per order is the unit that makes totals comparable between periods of different size.
Formula
Average Order Value
Average Order Value = Total revenue ÷ Number of orders
- Total revenue
- Sum across the whole set
- Number of orders
- Number of items in the set
Worked example
With the default values below, Average Order Value Calculator returns Average Order Value of 120.000. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Total revenueminimum 0
- 600,000
- Number of ordersminimum 0
- 5,000
Results
- Average Order Value
- 120.000
- Equivalent per 100 orders
- 12,000.00
- Inverse (Orders per Unit)
- 0.0083
- Total Used
- 600,000.00
Step by step
- 1Values used
- 2Average Order Value
- 3Average Order Value= 120.000
- 4Equivalent per 100 orders= 12,000.00
- 5Inverse (Orders per Unit)= 0.0083
- 6Total Used= 600,000.00
Assumptions and limits
- The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
- Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Average Order Value calculated?
Average Order Value = Total revenue ÷ Number of orders The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median.
Why does Average Order Value matter?
The order value per order is the unit that makes totals comparable between periods of different size.
What values do I need to enter?
This calculator takes 2 inputs: Total revenue, Number of orders. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.