Divide revenue by orders to get AOV, the lever that moves profitability fastest in retail.
The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median. The order value per order is the unit that makes totals comparable between periods of different size.
Average Order Value
Average Order Value = Total revenue ÷ Number of orders
Average Order Value = Total revenue ÷ Number of orders The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median.
The order value per order is the unit that makes totals comparable between periods of different size.
This calculator takes 2 inputs: Total revenue, Number of orders. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.