Divide add-to-cart events by product page views to measure product page effectiveness.
The add-to-cart rate is the share of product page views that add-to-cart events represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Add To Cart Rate
Add-to-Cart Rate = Add-to-cart events ÷ Product page views × 100
Add-to-Cart Rate = Add-to-cart events ÷ Product page views × 100 The add-to-cart rate is the share of product page views that add-to-cart events represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Add-to-cart events, Product page views. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.