Add To Cart Rate Calculator
Divide add-to-cart events by product page views to measure product page effectiveness.
About Add To Cart Rate Calculator
The add-to-cart rate is the share of product page views that add-to-cart events represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Formula
Add To Cart Rate
Add-to-Cart Rate = Add-to-cart events ÷ Product page views × 100
- Add-to-cart events
- The subset being measured
- Product page views
- The full population it is drawn from
Worked example
With the default values below, Add To Cart Rate Calculator returns Add-to-Cart Rate of 8.33%. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Add-to-cart eventsminimum 0
- 10,000
- Product page viewsminimum 0
- 120,000
Results
- Add-to-Cart Rate
- 8.33%
- Remaining (whole minus part)
- 110,000
- Equivalent per 1,000
- 83.3
- One in Every
- 12.0
Step by step
- 1Values used
- 2Add To Cart Rate
- 3Add-to-Cart Rate= 8.33
- 4Remaining (whole minus part)= 110,000
- 5Equivalent per 1,000= 83.3
- 6One in Every= 12.0
Assumptions and limits
- The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Add To Cart Rate calculated?
Add-to-Cart Rate = Add-to-cart events ÷ Product page views × 100 The add-to-cart rate is the share of product page views that add-to-cart events represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Why does Add To Cart Rate matter?
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
What values do I need to enter?
This calculator takes 2 inputs: Add-to-cart events, Product page views. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.