Divide returned units by units sold to get the return rate that drives reverse-logistics cost.
The return rate is the share of units sold that units returned represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where lower is better.
Return Rate
Return Rate = Units returned ÷ Units sold × 100
Return Rate = Units returned ÷ Units sold × 100 The return rate is the share of units sold that units returned represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where lower is better.
This calculator takes 2 inputs: Units returned, Units sold. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.