Build an SEO budget across content, links, technical work and tooling.
SEO budgets are built bottom-up from deliverable volumes rather than as a share of revenue. Content usually dominates, with link acquisition the most variable component. Because SEO results lag investment by months, budgeting annually rather than monthly is what allows the programme to compound.
SEO Budget
Budget = content volume × cost per piece + links × cost per link + technical hours × rate
Budget = content volume × cost per piece + links × cost per link + technical hours × rate SEO budgets are built bottom-up from deliverable volumes rather than as a share of revenue. Content usually dominates, with link acquisition the most variable component.
Because SEO results lag investment by months, budgeting annually rather than monthly is what allows the programme to compound.
This calculator takes 6 inputs: Articles per month, Cost per article, Links acquired per month, Cost per link, Technical SEO hours per month, Hourly rate. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.