Estimate the additional clicks available from improving a ranking position.
Because the click-through curve is steeply non-linear, moving from position eight to three can more than quadruple clicks while moving from twenty to fifteen barely registers. Prioritising keywords already ranking on page one delivers far more traffic per unit of effort than chasing terms ranked beyond position twenty.
SEO Click Potential
Additional clicks = impressions × (target position CTR − current position CTR)
Additional clicks = impressions × (target position CTR − current position CTR) Because the click-through curve is steeply non-linear, moving from position eight to three can more than quadruple clicks while moving from twenty to fifteen barely registers.
Prioritising keywords already ranking on page one delivers far more traffic per unit of effort than chasing terms ranked beyond position twenty.
This calculator takes 5 inputs: Monthly impressions, Current average position, Target position, Conversion rate, Average order value. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.