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Website Revenue Per Visitor Calculator

Work out website revenue per visitor instantly with clear inputs, formula shown and shareable results.

About Website Revenue Per Visitor Calculator

Revenue per visitor is conversion rate multiplied by average order value, so it captures both levers in one number. It is the correct metric for judging traffic sources, since a source can convert poorly but buy heavily.

Formula

Revenue per visitor

RPV = revenue / visitors = conversion rate × average order value

Worked example

With the default values below, Website Revenue Per Visitor Calculator returns Revenue Per Visitor of $21.8182. Change any input above and every figure here is recalculated in your browser.

Inputs used

Revenue In The Periodminimum 0
4,800,000
Visitors In The Periodaccepts 1–100,000,000
220,000
Orders In The Periodaccepts 1–100,000,000
1,900

Results

Revenue Per Visitor
$21.8182
Average Order Value
$2,526.32
Conversion Rate
0.8636%
Revenue Per Thousand Visitors
$21,818.18

Step by step

  1. 1Values used
  2. 2Revenue per visitor
  3. 3Revenue Per Visitor= 21.8182
  4. 4Average Order Value= 2,526.32
  5. 5Conversion Rate= 0.8636
  6. 6Revenue Per Thousand Visitors= 21,818.18

Assumptions and limits

  • The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or fees or charges into account.
  • Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

Why is revenue per visitor better than conversion rate?

Because raising conversion by attracting bargain hunters can lower revenue per visitor. RPV cannot be gamed that way.

How is it improved?

Either lever works — better conversion, or higher order value through bundling, upsells and shipping thresholds.

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