Gross Revenue Retention Calculator

Work out gross revenue retention instantly with clear inputs, formula shown and shareable results.

About Gross Revenue Retention Calculator

Gross revenue retention counts only losses — cancellations and downgrades — and never exceeds 100%. Because it excludes expansion, it is the cleanest measure of whether the product holds on to the revenue it already has.

Formula

Gross revenue retention

GRR = (starting MRR - churn - contraction) / starting MRR

Worked example

With the default values below, Gross Revenue Retention Calculator returns Gross Revenue Retention of 94.600%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Starting Monthly Recurring Revenueminimum 0: 5,000,000
Revenue Lost To Cancellationsminimum 0: 180,000
Revenue Lost To Downgradesminimum 0: 90,000

Results

Gross Revenue Retention: 94.600%
Revenue Lost In The Period: $270,000.00
Revenue Retained: $4,730,000.00
Annualised Gross Retention: 51.368%

Step by step

1Values used
2Gross revenue retention
3Gross Revenue Retention= 94.600
4Revenue Lost In The Period= 270,000.00
5Revenue Retained= 4,730,000.00
6Annualised Gross Retention= 51.368

Assumptions and limits

The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
Figures are rounded for display to 3 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

How does it differ from net retention?

Net retention adds expansion revenue and can exceed 100%, which can mask serious churn among smaller accounts.

What is a good level?

Above 90% monthly is weak on an annualised basis — enterprise software typically targets above 90% annually.