Work out youtube revenue (rpm) instantly with clear inputs, formula shown and shareable results.
Only a fraction of views carry ads, and the platform keeps a share of the revenue. Working through both filters shows why effective earnings per thousand total views are well below the headline rate quoted in dashboards.
Creator revenue
Gross = views × monetised share × RPM / 1000; creator share = gross × (1 - platform share)
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Advertiser demand differs enormously — finance and software command many times the rate of entertainment content.
Strongly. Advertiser budgets peak in the final quarter and fall sharply in January.