Average Order Value Growth
Free Average Order Value Growth calculator with clear step-by-step results.
About Average Order Value Growth
Prices the business case for raising average order value. Because order volume is held constant, every dollar of AOV growth flows straight through to revenue and - after gross margin - to profit, which is what makes upsell and bundling work so much harder than equivalent traffic growth.
Formulas
AOV growth
Growth % = (target AOV - current AOV) / current AOV x 100
Profit uplift
Monthly profit uplift = (target AOV - current AOV) x orders x gross margin
Worked example
With the default values below, Average Order Value Growth returns Extra revenue per month of $12,600.00. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Current average order valueminimum 0.01 $
- 68 $
- Target average order valueminimum 0.01 $
- 82 $
- Orders per monthminimum 0
- 900
- Gross marginaccepts 0–100 %
- 42 %
Results
- Extra revenue per month
- $12,600.00
- AOV growth
- 20.59% %
- Extra gross profit per month
- $5,292.00
- Extra gross profit per year
- $63,504.00
Step by step
- 1Values used
- 2AOV growth
- 3Profit uplift
- 4Extra revenue per month= $12,600.00
- 5AOV growth= 20.59 %
- 6Extra gross profit per month= $5,292.00
- 7Extra gross profit per year= $63,504.00
Assumptions and limits
- The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
Why hold order count constant?
To isolate the AOV effect. In practice raising prices can reduce conversion, so re-run it with a lower order count to test how much volume loss the increase can absorb.
Does a bigger basket cost more to fulfil?
Usually a little more in picking and shipping weight, but far less than proportionally. Using gross margin rather than net keeps that fulfilment drag out of the headline.