Reseller Profit Calculator
Work out reseller profit and margin between the wholesale price paid and the price achieved.
About Reseller Profit Calculator
Margin divides profit by revenue; markup divides the same profit by cost. They are routinely confused, so both are shown — a 50% margin is a 100% markup. Margin is what funds every fixed cost in a reseller business, and mispricing by a few points is the difference between scaling profitably and scaling losses.
Formula
Reseller Profit
Margin % = (Resale price achieved − Wholesale cost paid) ÷ Resale price achieved × 100
- Resale price achieved
- Money received
- Wholesale cost paid
- Direct cost of delivering it
Worked example
With the default values below, Reseller Profit Calculator returns Reseller Margin of 38.89%. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Resale price achievedminimum 0
- 90
- Wholesale cost paidminimum 0
- 55
Results
- Reseller Margin
- 38.89%
- Profit
- $35.00
- Markup on Cost
- 63.64%
- Cost as Share of Revenue
- 61.11%
Step by step
- 1Values used
- 2Reseller Profit
- 3Reseller Margin= 38.89
- 4Profit= 35.00
- 5Markup on Cost= 63.64
- 6Cost as Share of Revenue= 61.11
Assumptions and limits
- The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Reseller Profit calculated?
Margin % = (Resale price achieved − Wholesale cost paid) ÷ Resale price achieved × 100 Margin divides profit by revenue; markup divides the same profit by cost. They are routinely confused, so both are shown — a 50% margin is a 100% markup.
Why does Reseller Profit matter?
Margin is what funds every fixed cost in a reseller business, and mispricing by a few points is the difference between scaling profitably and scaling losses.
What values do I need to enter?
This calculator takes 2 inputs: Resale price achieved, Wholesale cost paid. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.