Work out reseller profit and margin between the wholesale price paid and the price achieved.
Margin divides profit by revenue; markup divides the same profit by cost. They are routinely confused, so both are shown — a 50% margin is a 100% markup. Margin is what funds every fixed cost in a reseller business, and mispricing by a few points is the difference between scaling profitably and scaling losses.
Reseller Profit
Margin % = (Resale price achieved − Wholesale cost paid) ÷ Resale price achieved × 100
Margin % = (Resale price achieved − Wholesale cost paid) ÷ Resale price achieved × 100 Margin divides profit by revenue; markup divides the same profit by cost. They are routinely confused, so both are shown — a 50% margin is a 100% markup.
Margin is what funds every fixed cost in a reseller business, and mispricing by a few points is the difference between scaling profitably and scaling losses.
This calculator takes 2 inputs: Resale price achieved, Wholesale cost paid. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.