Estimate the organic traffic a keyword set could deliver at a target position.
Click-through rate falls steeply with position: position one takes roughly 28 per cent of clicks and position five about 6 per cent. That decay is why the difference between rank three and rank one is worth more than the difference between ten and five. Search volume alone is misleading; only the volume multiplied by achievable click share represents real opportunity.
SEO Traffic Potential
Clicks = addressable volume × position click-through rate
Clicks = addressable volume × position click-through rate Click-through rate falls steeply with position: position one takes roughly 28 per cent of clicks and position five about 6 per cent. That decay is why the difference between rank three and rank one is worth more than the difference between ten and five.
Search volume alone is misleading; only the volume multiplied by achievable click share represents real opportunity.
This calculator takes 5 inputs: Combined monthly search volume, Target ranking position, Share of volume that is branded or irrelevant, Conversion rate of organic traffic, Average order value. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.