Heading Structure
Assess how well a page's headings break up its text.
About Heading Structure
Dividing the word count by the number of headings shows how far apart headings sit, which a one-thousand-word normalization makes comparable. Two to four headings per thousand words reads as a comfortable, scannable density. Headings give search engines a scannable outline and give readers stepping stones, so structure is both a usability and ranking win.
Formula
Heading Structure
Words per heading = words / headings
- headings per 1,000
- Subheading frequency per thousand words
Worked example
With the default values below, Heading Structure returns Words per Heading of 300. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Heading countminimum 1
- 6
- Total wordsminimum 1
- 1,800
Results
- Words per Heading
- 300
- Headings per 1,000 Words
- 3.33
- Verdict
- Well structured
Step by step
- 1Values used
- 2Heading Structure
- 3Words per Heading= 300
- 4Headings per 1,000 Words= 3.33
- 5Verdict= Well structured
Assumptions and limits
- The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Heading Structure calculated?
Words per heading = words / headings Dividing the word count by the number of headings shows how far apart headings sit, which a one-thousand-word normalization makes comparable. Two to four headings per thousand words reads as a comfortable, scannable density.
Why does Heading Structure matter?
Headings give search engines a scannable outline and give readers stepping stones, so structure is both a usability and ranking win.
What values do I need to enter?
This calculator takes 2 inputs: Heading count, Total words. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.