Assess how well a page's headings break up its text.
Dividing the word count by the number of headings shows how far apart headings sit, which a one-thousand-word normalization makes comparable. Two to four headings per thousand words reads as a comfortable, scannable density. Headings give search engines a scannable outline and give readers stepping stones, so structure is both a usability and ranking win.
Heading Structure
Words per heading = words / headings
Words per heading = words / headings Dividing the word count by the number of headings shows how far apart headings sit, which a one-thousand-word normalization makes comparable. Two to four headings per thousand words reads as a comfortable, scannable density.
Headings give search engines a scannable outline and give readers stepping stones, so structure is both a usability and ranking win.
This calculator takes 2 inputs: Heading count, Total words. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.