Work out podcast ad rate instantly with clear inputs, formula shown and shareable results.
Podcast advertising is priced per thousand downloads, with mid-roll slots commanding more than pre-roll. Because host-read ads carry unusually high trust, rates sit well above display media on a per-thousand basis.
Podcast rate
Rate per slot = downloads/1000 × CPM; campaign = rate × slots × episodes
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Listeners rarely skip host-read ads and trust the recommendation, so effective response is far above display.
No. Downloads overstate listens, which is why some advertisers now negotiate on verified listen thresholds.