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Podcast Ad Rate Calculator

Work out podcast ad rate instantly with clear inputs, formula shown and shareable results.

About Podcast Ad Rate Calculator

Podcast advertising is priced per thousand downloads, with mid-roll slots commanding more than pre-roll. Because host-read ads carry unusually high trust, rates sit well above display media on a per-thousand basis.

Formula

Podcast rate

Rate per slot = downloads/1000 × CPM; campaign = rate × slots × episodes

Worked example

With the default values below, Podcast Ad Rate Calculator returns Total Campaign Cost of $180,000.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Downloads Per Episodeaccepts 1–100,000,000
25,000
Cost Per Thousand Downloadsminimum 0
450
Ad Slots Per Episodeaccepts 1–10
2
Episodes In The Campaignaccepts 1–200
8

Results

Total Campaign Cost
$180,000.00
Rate Per Episode
$22,500.00
Rate Per Ad Slot
$11,250.00
Total Ad Impressions
400,000

Step by step

  1. 1Values used
  2. 2Podcast rate
  3. 3Total Campaign Cost= 180,000.00
  4. 4Rate Per Episode= 22,500.00
  5. 5Rate Per Ad Slot= 11,250.00
  6. 6Total Ad Impressions= 400,000

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

Why are podcast rates so high?

Listeners rarely skip host-read ads and trust the recommendation, so effective response is far above display.

Is a download the same as a listen?

No. Downloads overstate listens, which is why some advertisers now negotiate on verified listen thresholds.

Related Calculators

Podcast Ad Rate Calculator – Calculate Total Campaign Cost