Work out consulting day rate instantly with clear inputs, formula shown and shareable results.
The day rate must cover income plus overheads, spread over the days actually billed rather than the days available. Because unbilled time and overhead both shrink the base, the required rate is far above income divided by working days.
Day rate
Rate = [income / (1 - overhead)] / [billable days × (1 - unbilled allowance)]
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because employees have paid leave, benefits and no overheads. Independents must price all of that into the rate.
Around 180 for most independent consultants once sales, admin and leave are removed.