Work out market penetration rate instantly with clear inputs, formula shown and shareable results.
Comparing customer penetration with revenue share reveals where you sit in the market. A ratio above one means you win larger or higher-spending accounts than average; below one suggests you are concentrated in the small end.
Penetration
Penetration = your customers / market customers; revenue share = your revenue / market revenue
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Revenue share for economics, customer share for network effects and distribution advantages.
Because of mix. Serving many small customers gives high penetration and low revenue share, and the reverse for enterprise focus.