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Push Notification Opt In Rate Calculator

Work out push notification opt in rate instantly with clear inputs, formula shown and shareable results.

About Push Notification Opt In Rate Calculator

Opt-in rate measures consent among users actually asked, while addressable share measures reach across the whole base. The gap between them is untapped audience — users who were never prompted at all.

Formula

Opt-in metrics

Opt-in rate = opted in / prompted; addressable share = opted in / total users

Worked example

With the default values below, Push Notification Opt In Rate Calculator returns Opt-In Rate Among Those Prompted of 33.000%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Users Promptedaccepts 1–100,000,000
80,000
Users Who Opted Inaccepts 0–100,000,000
26,400
Total User Baseaccepts 1–1,000,000,000
250,000

Results

Opt-In Rate Among Those Prompted
33.000%
Share Of The User Base Reachable
10.560%
Reachable Users If Everyone Were Prompted
82,500
Users Never Prompted
170,000

Step by step

  1. 1Values used
  2. 2Opt-in metrics
  3. 3Opt-In Rate Among Those Prompted= 33.000
  4. 4Share Of The User Base Reachable= 10.560
  5. 5Reachable Users If Everyone Were Prompted= 82,500
  6. 6Users Never Prompted= 170,000

Assumptions and limits

  • The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 3 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

When should the prompt be shown?

After the user has experienced value, not on first launch. Timing changes opt-in rates dramatically.

Can a declined prompt be retried?

On most platforms a hard denial cannot be re-prompted in-app, which is why the first ask must be well timed.

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Push Notification Opt In Rate Calculator | Calcrivo