Work out push notification opt in rate instantly with clear inputs, formula shown and shareable results.
Opt-in rate measures consent among users actually asked, while addressable share measures reach across the whole base. The gap between them is untapped audience — users who were never prompted at all.
Opt-in metrics
Opt-in rate = opted in / prompted; addressable share = opted in / total users
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
After the user has experienced value, not on first launch. Timing changes opt-in rates dramatically.
On most platforms a hard denial cannot be re-prompted in-app, which is why the first ask must be well timed.