Work out sales growth rate instantly with clear inputs, formula shown and shareable results.
Total growth across several periods must be compounded down to a per-period rate before it can be compared or projected. The doubling figure is a quick sanity test on whether a growth assumption is plausible.
Compound growth
Per period = (1 + total growth)^(1/periods) - 1
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
That ignores compounding and overstates the per-period rate, badly over long spans.
Yes — compare like periods, or use trailing twelve months to remove seasonal distortion.