Work out lead to customer rate instantly with clear inputs, formula shown and shareable results.
The overall conversion rate hides where the funnel actually leaks. Breaking it into stage-by-stage rates shows whether the problem is lead quality, qualification discipline or closing ability.
Funnel rates
Overall = customers / leads; each stage rate = stage output / stage input
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
The one with the worst rate relative to benchmark, since improvements there flow through the whole funnel multiplicatively.
Because stage rates multiply. Four stages at 50% each give an overall rate of just over 6%.