Work out affiliate conversion value instantly with clear inputs, formula shown and shareable results.
Affiliate commission is reversed when the underlying order is returned, so gross tracked commission always overstates what is actually paid. Net value per conversion, after clawbacks, is what should drive traffic buying decisions.
Net affiliate value
Net = conversions × order value × commission rate × (1 - return rate)
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
After the return window closes, which is why affiliate payouts lag tracked conversions by weeks.
Apparel and footwear, where returns routinely exceed a quarter of orders.