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Affiliate Conversion Value Calculator

Work out affiliate conversion value instantly with clear inputs, formula shown and shareable results.

About Affiliate Conversion Value Calculator

Affiliate commission is reversed when the underlying order is returned, so gross tracked commission always overstates what is actually paid. Net value per conversion, after clawbacks, is what should drive traffic buying decisions.

Formula

Net affiliate value

Net = conversions × order value × commission rate × (1 - return rate)

Worked example

With the default values below, Affiliate Conversion Value Calculator returns Net Commission After Returns of $314,160.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Conversionsaccepts 1–100,000,000
850
Average Order Valueminimum 0
4,200
Commission Rateaccepts 0.1–60 %
10 %
Order Return Rateaccepts 0–60 %
12 %

Results

Net Commission After Returns
$314,160.00
Gross Commission Earned
$357,000.00
Net Value Per Conversion
$369.60
Commission Reversed On Returns
$42,840.00

Step by step

  1. 1Values used
  2. 2Net affiliate value
  3. 3Net Commission After Returns= 314,160.00
  4. 4Gross Commission Earned= 357,000.00
  5. 5Net Value Per Conversion= 369.60
  6. 6Commission Reversed On Returns= 42,840.00

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

When are clawbacks applied?

After the return window closes, which is why affiliate payouts lag tracked conversions by weeks.

Which categories have the worst return rates?

Apparel and footwear, where returns routinely exceed a quarter of orders.

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