Work out backlink value instantly with clear inputs, formula shown and shareable results.
A backlink is worth both the traffic it sends directly and the ranking authority it passes to the whole site. Scaling the authority component by the linking domain's strength keeps the estimate proportionate rather than arbitrary.
Link value
Referral value = clicks × CPC × lifetime; authority premium scales with the linking domain's authority
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Relevance matters at least as much. A relevant link from a modest site can outperform an unrelated high-authority one.
Yes. Pages are removed, redirected or lose their own authority, so lifetime assumptions should be conservative.