Work out project margin instantly with clear inputs, formula shown and shareable results.
Project margin is the fee less direct labour and expenses, and profit per hour worked shows whether the project was worth the team's time. Two projects at the same margin can differ enormously on that basis.
Project margin
Gross profit = fee - labour - expenses; profit per hour = gross profit / hours worked
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because margin ignores effort. A 40% margin earned over twice the planned hours is a poor outcome.
For project decisions use gross margin; for portfolio decisions allocate overhead to get net contribution.