Divide units sold by units received to see how much of a buy has cleared.
The sell-through rate is the share of units received into stock that units sold in the period represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Sell Through Rate
Sell-Through Rate = Units sold in the period ÷ Units received into stock × 100
Sell-Through Rate = Units sold in the period ÷ Units received into stock × 100 The sell-through rate is the share of units received into stock that units sold in the period represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Units sold in the period, Units received into stock. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.