Work out seo traffic value instantly with clear inputs, formula shown and shareable results.
Organic traffic can be valued two ways: what the same clicks would cost to buy, and what they actually generate in revenue. The revenue view is the sounder basis, since paid equivalence assumes the clicks are interchangeable.
Traffic value
Media value = clicks × paid CPC; revenue value = clicks × conversion rate × value per conversion
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Revenue value for business cases; media equivalence is useful mainly for communicating scale to stakeholders.
Organic clicks skew towards informational intent, which converts less well than the commercial queries paid search targets.