SEO Traffic Value Calculator

Work out seo traffic value instantly with clear inputs, formula shown and shareable results.

About SEO Traffic Value Calculator

Organic traffic can be valued two ways: what the same clicks would cost to buy, and what they actually generate in revenue. The revenue view is the sounder basis, since paid equivalence assumes the clicks are interchangeable.

Formula

Traffic value

Media value = clicks × paid CPC; revenue value = clicks × conversion rate × value per conversion

Worked example

With the default values below, SEO Traffic Value Calculator returns Annual Equivalent Media Value of $42,900,000.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Monthly Organic Clicksaccepts 1–100,000,000: 65,000
Average Paid Cost Per Clickminimum 0: 55
Conversion Rateaccepts 0.01–100 %: 2.1 %
Value Per Conversionminimum 0: 4,500

Results

Annual Equivalent Media Value: $42,900,000.00
Monthly Equivalent Media Value: $3,575,000.00
Monthly Revenue From Organic Traffic: $6,142,500.00
Revenue Value Per Organic Click: $94.5000

Step by step

1Values used
2Traffic value
3Annual Equivalent Media Value= 42,900,000.00
4Monthly Equivalent Media Value= 3,575,000.00
5Monthly Revenue From Organic Traffic= 6,142,500.00
6Revenue Value Per Organic Click= 94.5000

Assumptions and limits

The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
In particular, this calculator does not take inflation, tax or compounding frequency into account.
Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

Which valuation should be used?

Revenue value for business cases; media equivalence is useful mainly for communicating scale to stakeholders.

Why is paid equivalence overstated?

Organic clicks skew towards informational intent, which converts less well than the commercial queries paid search targets.