Work out bundle discount value instantly with clear inputs, formula shown and shareable results.
A bundle trades a visible discount for a larger basket. It pays when the incremental items would not otherwise have sold, since the gross profit on the whole bundle then exceeds the profit on the single item alone.
Bundle discount
Saving = separate total - bundle price; discount % = saving / separate total
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
When customers would have bought every item anyway, in which case the discount is pure margin given away.
Complementary items with unequal demand, so the strong item pulls through the weaker one.