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E Commerce Average Order Value Calculator

Work out e commerce average order value instantly with clear inputs, formula shown and shareable results.

About E Commerce Average Order Value Calculator

Average order value decomposes into items per order and average selling price, and the two respond to different tactics. Bundling and cross-sells raise basket size; mix shift and pricing raise the price per item.

Formula

Order value

AOV = revenue / orders = items per order × average selling price

Worked example

With the default values below, E Commerce Average Order Value Calculator returns Average Order Value of $2,500.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Revenueminimum 0
6,500,000
Number Of Ordersaccepts 1–100,000,000
2,600
Items Soldaccepts 1–1,000,000,000
5,900

Results

Average Order Value
$2,500.00
Items Per Order
2.269
Average Selling Price Per Item
$1,101.69
Order Value If Each Basket Held One More Item
$3,601.69

Step by step

  1. 1Values used
  2. 2Order value
  3. 3Average Order Value= 2,500.00
  4. 4Items Per Order= 2.269
  5. 5Average Selling Price Per Item= 1,101.69
  6. 6Order Value If Each Basket Held One More Item= 3,601.69

Assumptions and limits

  • The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 3 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

Which lever is easier to move?

Items per order, usually — cross-sells and free shipping thresholds work faster than repositioning price.

Should returns be netted off?

Yes for economic decisions. Gross order value overstates the revenue you keep in high-return categories.

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E Commerce Average Order Value Calculator | Calcrivo