Work out e commerce average order value instantly with clear inputs, formula shown and shareable results.
Average order value decomposes into items per order and average selling price, and the two respond to different tactics. Bundling and cross-sells raise basket size; mix shift and pricing raise the price per item.
Order value
AOV = revenue / orders = items per order × average selling price
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Items per order, usually — cross-sells and free shipping thresholds work faster than repositioning price.
Yes for economic decisions. Gross order value overstates the revenue you keep in high-return categories.