Work out sponsorship value instantly with clear inputs, formula shown and shareable results.
Sponsorship is valued by pricing the exposure it delivers against equivalent paid media, then adjusting for brand fit and association value. The adjustment is judgement, so it should be stated explicitly rather than buried.
Sponsorship value
Value = audience × exposures / 1000 × equivalent CPM × (1 + fit premium)
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because association with the right property carries value beyond raw impressions, and a poor fit carries less.
No. It ignores hospitality rights, content usage and category exclusivity, which are often the most valuable elements.