Work out bid strategy estimate instantly with clear inputs, formula shown and shareable results.
The maximum bid follows from the target acquisition cost multiplied by the conversion rate, less a margin buffer. Improving conversion raises the affordable bid directly, which is usually cheaper than outbidding competitors.
Maximum bid
Max CPC = target CPA × conversion rate × (1 - buffer); implied CPA = CPC / conversion rate
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because it converts a click price into a customer price. Doubling conversion doubles what you can afford per click.
Automated strategies usually outperform, but they still need a correct target acquisition cost as input.